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The New Balance 550 originally launched in 1989, quickly becoming a staple on basketball courts across the United States. After its initial popularity, it was retired to the archives, only to be resurrected in limited-edition releases in late 2020 and fully reintroduced in 2021. It has since soared to global popularity as a fashion favorite. The 550 features a low-top, streamlined silhouette that provides a sleek contrast to the bulkier designs typical of the late '80s, while its robust leather upper offers a timeless appeal that transcends trends. This shoe not only captures the essence of basketball heritage but also adapts seamlessly to modern fashion sensibilities.
SKU: BBW550EB
Color: White with salt marsh and limelight
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