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Rihanna returns as creative director for the latest FENTY PUMA by Rihanna collection. Beachy and badass, it’s a vibrant, unexpected mashup of high fashion, extreme sport and beachwear. Masculine motocross gear meets laced-up lingerie. Sporty silhouettes collide with sexy, skintight swimwear. And summer vibes are in full effect with bold branding and daredevil detailing.