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PUMA is creating a new design category for its fashionable sports shoes. Working with high-end fashion visionaries, PUMA is re-configuring iconic designs as well as creating fresh, fresh silhouettes. PUMA's sporty lifestyle philosophy of seduction and heritage blends well with the leading fashion designers of our time. As always, PUMA places a premium on premium styling, craftsmanship and functionality, bringing you something special and standing out from the crowd.