adidas, Y-3 -

Y-3 Autumn/Winter 2014-15

Y-3 gives a glimpse into their Autumn/Winter Campaign. Select styles coming soon to ADDICT.

Superheroes might be the world’s only remaining hope. This is the message of a playful, surreal, and optimisticY-3 collection and its subsequent marketing materials that examine the tension of good vs. evil. This dichotomy  of opposing forces is the underpinning of this season’s story, creating a powerful, visible energy that resonates in the movements of the characters through fight-inspired scenes. This struggle is most strongly demonstrated in the corresponding Autumn/Winter 2014-15 campaign video where the conflict truly comes to life. The characters slowly emerge from the haze of smoke to face-off against one another in the ultimate battle to find “Justice for All”.