July, 2nd 2016. Available online and in-store.
Slam Jam Tubular Nova Details
– vintage white muslin fabric upper with raw-cut edges
– light grey leather detailing on toebox
– double-layered vintage white and grey leather cage
– heel strap with oversized Slam Jam branding
– leather lining
– suede leather tongue label with adidas Trefoil logo
– off-white tubular outsole
This July, the Consortium Tour returns to Europe with Italian streetwear royalty Slam Jam reworking an adidas model. Its twist on the Tubular Nova plays with the relationship between old and new in a refreshing way.
While collaborators often pluck a model from the past and propel it into the present via contemporary construction and materials, the team at Slam Jam has opted to subvert the method. Instead, it has selected the Tubular Nova, a shoe first released in 2016, and through materials have distressed it, aged it; toying with the principles of the Originals line.
From a distance, the light colorway sits slickly alongside other clean, contemporary models, but closer inspection reveals the subtle detailing. Rather than a hyper modern synthetic they have gone for a traditional muslin and premium leather. Through slight distress around the shoe’s front panelling and deliberate creasing to the leather at the tip of the tongue, Slam Jam are having fun with the concept of the heritage sneaker.